VISIONARY REINVENTOR OF MULTICULTURAL MARKETING AND BRANDING
Teneshia Jackson Warner
7:30 p.m. Monday, November 13, 2023
Conversation, Hearst Media Center
All registered attendees will receive a free copy of The Big Stretch.
Teneshia Jackson Warner is the founder, creator, and CEO of one of the country’s most successful multicultural marketing and communications firms, EGAMI Group. The company has created campaigns for numerous major clients, including Procter & Gamble, Verizon Wireless, Dasani, Rosa Regale, General Motors, Target, KFC, Major League Baseball, Delta Airlines, and more.
As CEO, Jackson Warner has led the agency from a dream concept to a thriving multi-million-dollar business. She is also the author of an acclaimed how-to book, The Big Stretch: 90 Days to Expand Your Dreams, Crush Your Goals, and Create Your Own Success (2019), a self-evaluation and empowerment program for jumpstarting a new business, new career, or new idea.
Teneshia founded EGAMI Group in 2007 On Purpose. She has accumulated more than a decade of experience in multicultural marketing, project management and inspirational life coaching as a purpose-driven individual. She published her first book, Profit With Purpose: A Marketers Guide to Deliver Purpose-Driven Campaigns to Multicultural Audiences, in 2012.
Warner is the recipient of a number of career awards, including the Black Enterprise Rising Star Award, Black Enterprises Forty Under 40, AdColor MVP and The Network Journals Forty Under 40 Award. She has also been featured in Entrepreneur, Essence, and Black Enterprise magazines.
About the book
The Big Stretch delivers a four-tiered self-evaluation and empowerment program for jumpstarting a new business, new career, or new idea―and maintaining high levels of success long-term.
One of today’s most effective coaches for entrepreneurs, Teneshia Jackson Warner walks you through a “career workout” routine designed to move you from idea to goal.
First, you’ll learn what type of dreamer you are: Hobby, Career, Make-It-Happen, Activist, or CEO. Based on that, you will discover your Dreamer's Risk Tolerance and understand your Dreamer's Ancestry to help gauge how much time, support, and resources you can apply toward your Stretch goal. You’ll then create a One-Year Dream Projection to develop clear, realistic goals. Finally, you’ll begin your 90-Day STRETCH program involving weekly exercises to build and strengthen your “business physique.”
Whether you want to escape the grind of a 9-to-5 job, improve an existing business, or simply get your dreams off the ground, The Big Stretch provides the knowledge and insight you need to turn your ideas into reality.
"An inspiring and motivating roadmap for dreaming big and jumpstarting the journey to achieve success with meaning."
-- Marc Pritchard, Chief Brand Officer of Procter & Gamble
"As a small business owner, I welcome a book that serves as a boot camp for business. There is always a long distance between our dreams and their realization. This useful bridge will help people like me get to where we need to be in business and in life."
Soledad O'Brien, award-winning broadcast journalist and Executive Producer and CEO of Starfish Media Group
Presented in partnership with Capital Region Women@Work. Major support and funding provided by Heidi Knoblauch.